A practical resource for overseas brands exploring Korean cosmetics manufacturing — covering OEM, ODM, and private label options, MOQ expectations, briefing manufacturers, and choosing the right production model for your brand stage.
Antiaging skincare is evolving. From proven classics like peptides to rising stars like Retinol and CoQ10, today’s top ingredients reflect both science and market demand.Let’s explore how these actives are shaping the next generation of beauty. 1. Retinol (Vitamin A Derivative) Retinol is highly effective but can be irritating depending on skin type, so it …
Top 3 Global AntiAging Ingredients Trend of 2025 Read More »
Sensory Creates the Brand: Cosmetics Texture Trends Choosing skincare products based solely on ingredients is no longer enough. Touch, texture, and visual appeal — consumers now expect a multi-sensory experience. Especially Gen Z and MZ consumers are accustomed to “experiencing” products first through videos rather than trying them firsthand. That’s why texture-focused content thrives on …
“What is your consumer generations?” One of the key factors that determines a brand’s success is the clear definition of its target audience. In highly competitive industries like beauty, where consumer needs are constantly evolving, understanding generational characteristics and tailoring marketing strategies accordingly is crucial. This article introduces the major characteristics of each target generation, …
Brand Target Audience Guide: Understanding and Strategies for 4 Consumer Generations Read More »
Korean Cosmetics ODM Process: 7 Steps from Formulation Development to Global Export ODM Development Process (WITH.C KOREA) ODM product development is not simply a manufacturing process. It is a step-by-step journey of transforming a brand’s concept into a finished product through formulation development → packaging development → stability testing → production → export. WITH.C KOREA …
Korean Cosmetics ODM Process: 7 Steps from Formulation Development to Global Export Read More »
Unlike in the past when mask sheets were made of cotton or non-woven fabric, these days, there are various types of sheets such as biocellulose and Tencel sheets. While general mask sheets involve soaking these sheets in essence and applying them to the face, hydrogel packs are made by forming sheets from a polymer material …
Toner, Emulsion, Moisturizer, Face cream… There are various product categories in the basic skincare products we use.In the past, when knowledge about cosmetics was not widespread, it was common in Korea to apply “toner -> emulsion (also called lotion) -> cream” in that order.Recently, as various product lines have been released and consumers have gained …
Emulsion Definition: Is emulsion really the correct product category? Read More »
There are various types of cleansers. Depending on pH levels, they can be alkaline, neutral, or slightly acidic. In terms of texture, there are gel-type, cream-type, and jelly-type cleansers, and there are even cleansers in powder form. Below are photos of WITH.C KOREA’s jelly cleanser and powder cleanser. A powder-type cleanser transforms into a foaming …
Is UV protection necessary for lips with Lip sunscreen as well? Unlike many countries where people think sunscreen is only necessary on sunny days, in Korea, sunscreen is an essential step in Kbeauty. However, the idea of protecting lips from UV rays is still relatively weak. Therefore, the variety of lip sunscreen is quite limited …
What is the best Mineral Sunstick in Korea? Most of the famous mineral sunstick in Korea are produced by Kolmar Korea. Why is that? Before the SPF manipulation scandal in December 2020, many companies launched a variety of sunscreen sticks. However, with the increased scrutiny on SPF values from the public, fewer companies could produce …
Developing a Vegan Mineral Sunstick with SPF80 by WITH.C KOREA Read More »
What are the differences in expression styles for cosmetics? Here is WITH.C’s experience with Korean Matte sunscreen: In the past, an Indian buyer requested a matte sun stick, so I sent a sample from our partner manufacturer. Since the product immediately controlled oil and left a matte finish, I was confident the buyer would …
Would Korean Matte Sunscreen be satisfied overseas also? Read More »