Korean Cosmetics ODM Process: 7 Steps from Formulation Development to Global Export

ODM Development Process (WITH.C KOREA)

ODM product development is not simply a manufacturing process. It is a step-by-step journey of transforming a brand’s concept into a finished product through formulation development → packaging development → stability testing → production → export.

WITH.C KOREA supports the entire product development process by considering each client’s brand concept, target market, and business goals.

STEP 1. Formulation Planning

The first step of ODM development is establishing the product concept and formulation direction.

To create a product that matches the brand’s goals, we carefully review the following factors:

• Target consumer

• Skin type and product purpose

• Desired texture and sensory experience

• Target price range

• Target market and required certifications

• Suitable ingredients and active components

At this stage, we do not simply select high-quality ingredients. Instead, we consider marketability, cost structure, regulations, and brand concept to establish the most suitable formulation direction and ingredient selection.

STEP 2. Formulation Sampling

Once the product direction is established, the formulation sampling process begins.

Rather than sending samples directly to the client, WITH.C KOREA conducts an initial internal review first. We carefully check the samples developed by the manufacturer and evaluate whether they align with the client’s requested product direction.

After reviewing the samples, we organize key details including texture, product characteristics, formulation adjustments, and ingredient changes, then share the information with the client. Based on client feedback, we continue the modification process to develop the final formulation.

For overseas clients, international shipping time must also be considered. Therefore, each sampling cycle from sample production to client confirmation may take up to one month or longer.

STEP 3. Finalizing Formulation & Packaging Direction

Once the formulation is partially finalized, we can begin selecting the appropriate packaging.

Key factors considered when selecting packaging include:

• Packaging type (Jar, Tube, Dropper, Pump, etc.)

• Material (PET, Glass, PCR, etc.)

• User convenience

• Compatibility with the formulation

• Brand image

• Target price range

Since the formulation and packaging directly affect each other, both elements must be reviewed together to ensure the final product quality and stability.

STEP 4. Packaging Sampling

After the packaging direction is determined, we proceed with packaging sample development.

Based on the finalized design concept, packaging samples are produced and reviewed to confirm practical application, functionality, and client requirements. Any necessary adjustments are made before finalizing the packaging specifications for production.

Packaging sampling also requires production time and international shipping, so the process from sample production to final confirmation may take up to one month.

STEP 5. Compatibility Test (CT)

A Compatibility Test (CT) is conducted to verify whether the formulation and packaging are suitable for final production.

CT focuses on the stability and compatibility between the formulation and packaging, rather than the visual design of the product.

Therefore, if necessary for scheduling purposes, CT can be conducted using packaging samples without the final design applied.

The general CT period is approximately 10–14 days.

Once the CT is successfully completed, the project moves forward to the production preparation stage.

STEP 6. Production Scheduling for Packaging & Formula

After CT approval, the production schedule is arranged.

Generally, the process follows:

1. CT approval

2. Confirmation of packaging production schedule

3. Coordination of formulation production according to the packaging schedule

If specific certifications or documents are required for the target country, the necessary preparations are also completed before production to ensure a smooth export process.

Recently, with the increasing global demand for K-Beauty and Made in Korea products, securing production schedules has become an important factor.

Depending on the product specifications and factory availability, production schedules may require a waiting period of at least one month and up to two months or more.

STEP 7. Product Shipment & Export

Once the final production is completed, the shipment and export process begins.

After finished goods are produced, we select a forwarding company, coordinate the shipping schedule and transportation method, and prepare the required export documents according to each country’s requirements.

WITH.C KOREA manages the entire process from product shipment to international delivery, ensuring that clients receive their products safely and efficiently.

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Complete ODM Process

The overall ODM process can be summarized as:

Formulation Development → Packaging Development → Stability Testing → Production → Shipment

However, in actual product development, various factors such as ingredients, formulation, packaging, certifications, and production schedules must be carefully managed throughout each stage.

WITH.C KOREA proactively reviews and coordinates every necessary detail to help transform our clients’ ideas into competitive products ready for the global market.

If you would like to learn more about the differences between OEM, ODM, and Private Label, please refer to our previous article:

“5 Things to Know Before Choosing Between Korean Cosmetic OEM and ODM?”

This article explains the key differences between each manufacturing model and helps you understand which option is the best fit for your brand development process.