Blog

We provide useful information about K-beauty and K-food, as well as export-related tips.

consumer generations

Brand Target Audience Guide: Understanding and Strategies for 4 Consumer Generations

“What is your consumer generations?” One of the key factors that determines a brand’s success is the clear definition of its target audience. In highly competitive industries like beauty, where consumer needs are constantly evolving, understanding generational characteristics and tailoring marketing strategies accordingly is crucial. This article introduces the major characteristics of each target generation, …

Brand Target Audience Guide: Understanding and Strategies for 4 Consumer Generations Read More »

waterless cosmetics

Reinterpreting Skincare: Waterless Cosmetics

As consumer interest in sustainability and ingredient efficacy grows, the global beauty market is turning its attention to “Waterless Cosmetics.” 🌍 Why Waterless Cosmetics? Most traditional cosmetics contain purified water as 70–90% of their formulation. While water is a safe and gentle solvent, it can dilute the efficacy of active ingredients and contribute to unnecessary …

Reinterpreting Skincare: Waterless Cosmetics Read More »

Middle Eastern Cosmetics Export

The Middle Eastern Cosmetics Export Guide: UAE and Saudi Arabia

The Middle Eastern beauty market is rapidly growing, and exports of Korean cosmetics are also thriving.To successfully enter this market, it is essential to understand the regulatory agencies, standards, and certification processes of each country. This article summarizes the key cosmetics regulations and certification processes of the middle eastern cosmetics export for the UAE and …

The Middle Eastern Cosmetics Export Guide: UAE and Saudi Arabia Read More »

MoCRA

Understanding MoCRA: 5 things What K-Beauty Brands Must Know

Today, let me introduce you to MoCRA, the Modernization of Cosmetics Regulation Act, which is essential for exporting cosmetics to the United States. The United States remains a key export market for K-beauty. As of 2023, the U.S. accounted for 18.7% of total cosmetics exports, ranking second, with a significant growth rate of 57.2% compared …

Understanding MoCRA: 5 things What K-Beauty Brands Must Know Read More »

cpnp registration

5 types of documents required for CPNP registration

What is the CPNP registstration? To sell cosmetics in Europe, products must be registered and managed in accordance with EU Cosmetics Regulation (EC) No 1223/2009.Preparing a PIF (Product Information File) and with the CPNP (Cosmetic Product Notification Portal) regitstration are essential steps for launching products in the European market. 1. What is the PIF (Product …

5 types of documents required for CPNP registration Read More »

cosmetics ODM

5 Checklists to Review Before Proceeding with Korean Cosmetics ODM

What is Cosmetics ODM? Cosmetics ODM (Original Development Manufacturing) refers to a system where the manufacturer handles all processes, from research and development to production, based on the brand’s requirements. Often confused with Cosmetics OEM (Original Equipment Manufacturing), ODM involves the manufacturer taking the lead in product development, whereas OEM simply produces pre-developed products under …

5 Checklists to Review Before Proceeding with Korean Cosmetics ODM Read More »

K-beauty

Here are 7 K-beauty-related Expos scheduled for 2025

Here are some Korean Cosmetic Expos held during the first half of each year, with participation from cosmetic brands, manufacturers, and packaging companies. Find the K-beauty Expo information you need in the text below! 1. Seoul Indie Beauty Show: This expo is for “Indie Beauty,” using “Indie” from “Independent.”It focuses on differentiated small and medium-sized …

Here are 7 K-beauty-related Expos scheduled for 2025 Read More »

cosmetic certifications

4 Cosmetic certifications we need to know

Recently, the most commonly used certification is vegan among various cosmetic certifications. Although there is a cosmetic certification for Cruelty-Free, many countries legally prohibit animal testing, and in Europe, although the certification mark can be used, there is a tendency to prohibit the use of statements that animal testing is legally banned in marketing, making …

4 Cosmetic certifications we need to know Read More »

Fermented vegan cosmetics

Why Can’t Plant-Derived Ingredients Become Vegan Cosmetics?

Are All Plant-Derived Ingredients Truly Vegan cosmetics? In the late 2000s, a major company released a fermented cosmetics product called S Cosmetics, which became popular. However, its unique scent and consumer base mainly consisting of older women caused its popularity to gradually decline. Recently, there has been a resurgence of interest in fermented cosmetics, targeting …

Why Can’t Plant-Derived Ingredients Become Vegan Cosmetics? Read More »