We provide useful information about K-beauty and K-food, as well as export-related tips.
Why Should We Pay Attention to the Men’s Beauty Market Now? Just a few years ago, the word “cosmetics” was almost exclusively associated with women. But today, the landscape of the global beauty industry is evolving.The men’s beauty market is no longer a niche—it’s becoming a key strategic growth driver for brands.So, why is this …
“What does smart packaging for sustainable beauty refer to?” About a month ago, WITH.C KOREA emphasized in their post, “6 Cosmetics Trends 2025: Attending a Beauty Seminar,” that the keyword “sustainability” has become a prominent trend in the cosmetics industry. Sustainability is no longer just an option but a crucial strategy for beauty brands to …
4 Elements of Smart Packaging Solutions for sustainable beauty Read More »
“What is your consumer generations?” One of the key factors that determines a brand’s success is the clear definition of its target audience. In highly competitive industries like beauty, where consumer needs are constantly evolving, understanding generational characteristics and tailoring marketing strategies accordingly is crucial. This article introduces the major characteristics of each target generation, …
Brand Target Audience Guide: Understanding and Strategies for 4 Consumer Generations Read More »
As consumer interest in sustainability and ingredient efficacy grows, the global beauty market is turning its attention to “Waterless Cosmetics.” 🌍 Why Waterless Cosmetics? Most traditional cosmetics contain purified water as 70–90% of their formulation. While water is a safe and gentle solvent, it can dilute the efficacy of active ingredients and contribute to unnecessary …
The Middle Eastern beauty market is rapidly growing, and exports of Korean cosmetics are also thriving.To successfully enter this market, it is essential to understand the regulatory agencies, standards, and certification processes of each country. This article summarizes the key cosmetics regulations and certification processes of the middle eastern cosmetics export for the UAE and …
The Middle Eastern Cosmetics Export Guide: UAE and Saudi Arabia Read More »
Today, let me introduce you to MoCRA, the Modernization of Cosmetics Regulation Act, which is essential for exporting cosmetics to the United States. The United States remains a key export market for K-beauty. As of 2023, the U.S. accounted for 18.7% of total cosmetics exports, ranking second, with a significant growth rate of 57.2% compared …
Understanding MoCRA: 5 things What K-Beauty Brands Must Know Read More »
What is the Cosmetics trends 2025 keywords? On March 19th, I attended a beauty seminar organized by Gyeonggi Province, where I gained a wealth of the latest insights. Today, I’d like to share that information with you. I hope this information will be helpful! Recently, there has been a buzz in Korea about the cosmetic …
6 Cosmetics Trends 2025: Attending a Beauty Seminar Read More »
What is the CPNP registstration? To sell cosmetics in Europe, products must be registered and managed in accordance with EU Cosmetics Regulation (EC) No 1223/2009.Preparing a PIF (Product Information File) and with the CPNP (Cosmetic Product Notification Portal) regitstration are essential steps for launching products in the European market. 1. What is the PIF (Product …
5 types of documents required for CPNP registration Read More »
What is Cosmetics ODM? Cosmetics ODM (Original Development Manufacturing) refers to a system where the manufacturer handles all processes, from research and development to production, based on the brand’s requirements. Often confused with Cosmetics OEM (Original Equipment Manufacturing), ODM involves the manufacturer taking the lead in product development, whereas OEM simply produces pre-developed products under …
5 Checklists to Review Before Proceeding with Korean Cosmetics ODM Read More »
Here are some Korean Cosmetic Expos held during the first half of each year, with participation from cosmetic brands, manufacturers, and packaging companies. Find the K-beauty Expo information you need in the text below! 1. Seoul Indie Beauty Show: This expo is for “Indie Beauty,” using “Indie” from “Independent.”It focuses on differentiated small and medium-sized …
Here are 7 K-beauty-related Expos scheduled for 2025 Read More »
