Hello, This is WITH.C.KOREA who exports korean cosmetics.
Today, I would like to share information about a popular cosmetics concept in Korea.
Korean skincare is renowned worldwide.
In particular, Bryce Dallas Howard, the star of the upcoming movie ‘Argyle,’ recently visited Korea and expressed her thoughts about the country in an interview.
(by. Korean Mydaily Mr.song’s article)
She said she asked to her daughter like this,
‘What do you think about going to the Skincare capital of the world?’
So, why is Korean skincare famous?
Naturally, the answer is Koreans’ high interest in and investment in good skincare products and habits.
While there is still a culture of people being enthusiastic about cosmetics that celebrities endorse, but In general, when choosing cosmetics, Koreans do not simply rely on advertisements.
They carefully check whether a cosmetic is suitable for them, whether it will make the skin-makeup go bad, and whether all the ingredients are healthy.
Due to this desire for information, the application called ‘HWAHAE’, which was launched about 10 years ago in Korea, is considered a must-go gateway when launching new cosmetics now.
(Note: * HWAHAE is a Korean abbreviation for ‘interpreting cosmetics’. This app analyzes all the ingredients of cosmetics and explains their functionality.)
This is because HWAHAE informs users whether cosmetics contain high-grade raw materials and the functionality of each raw material.
In relation to this,
The hottest cosmetics category in Korea now is ‘vegan derma skincare.’
Dermaskin care originally meant cosmetics used for post-dermatological treatment care purposes and was mainly for sensitive skin.
However, since the mid-2000s, the market has expanded its scope to not only treatment but also skincare and regeneration.
Nowadays, most cosmetics must include functional effects such as whitening, wrinkle improvement, and elasticity, and 71% of Koreans demand more scientific evidence for the effects claimed by beauty brands.
Therefore, manufacturers have had to continuously research cosmetics technology and acquire more know-how to survive.
In particular, as interest in the environment and sustainability grows after COVID-19, there is a vegan craze in domestic cosmetics.
Therefore, in addition to the common perception that ‘natural ingredients = vegan,’ the demand for ‘vegan derma skincare’ is rapidly increasing among young consumers aged 30 or younger.
(Expected average annual growth rate of 6% from 2022 to 2028)
(From Korean Sportsworld, Heraldpop article)
Next, we will tell you what vegan cosmetics are and what requirements are necessary.