{"id":3831,"date":"2025-06-18T13:21:06","date_gmt":"2025-06-18T04:21:06","guid":{"rendered":"https:\/\/withckorea.com\/?p=3831"},"modified":"2025-06-18T13:21:24","modified_gmt":"2025-06-18T04:21:24","slug":"3-reasons-to-target-the-mens-beauty-market","status":"publish","type":"post","link":"https:\/\/withckorea.com\/?p=3831","title":{"rendered":"3 Reasons to Target the Men\u2019s Beauty Market"},"content":{"rendered":"\t\t
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Why Should We Pay Attention to the Men\u2019s Beauty Market Now?<\/h3>\n

Just a few years ago, the word \u201ccosmetics\u201d was almost exclusively associated with women. But today, the landscape of the global beauty industry is evolving.
The men\u2019s beauty market is no longer a niche\u2014it’s becoming a key strategic growth driver for brands.
So, why is this happening?<\/span><\/p>\n

Here are 3 major reasons:<\/h3>\n

1. A Rapidly Growing Global Market<\/h5>\n

According to market research firm Statista<\/a>, the men\u2019s beauty market grew to approximately $70 billion in 2024 and is projected to grow at an annual rate of over 6% through 2030.
Growth is particularly strong in Asia and the Middle East, with rising demand for self-care among younger generations. And it\u2019s not just regional. In the U.S., hashtags like #mensskincare and #mensgrooming have amassed hundreds of millions of views on TikTok and Instagram. Meanwhile, men across Europe are actively engaging in trends like \u201cGlow Up\u201d and \u201cSkin Minimalism.\u201d<\/p>\n

2. Grooming Is a Daily Ritual for Gen Z Men<\/h5>\n

According to a 2023 McKinsey report, over 50% of Gen Z men use skincare products daily or regularly, and around 20% even use makeup products like concealers or BB creams.
Unlike previous generations, today\u2019s Gen Z men are more likely to invest in self-expression, skincare, fragrances, and hairstyles. They prioritize functionality, design, and brand identity\u2014and they don\u2019t choose products just because they\u2019re labeled \u201cfor men.\u201d<\/p>\n

3. Expanding Beyond Skincare Into Makeup<\/h5>\n

The days of \u201call-in-one\u201d lotions are fading. Today\u2019s market includes essences, ampoules, sunscreens, cushions, and concealers specifically for men. I recall, everytime i buy my father a basic skincare product normally they had a strong alcohol scent. In contrast, recent men\u2019s beauty products emphasize both quick absorption and lasting hydration\u2014available in various steps.
The rise in demand for \u201cno-makeup\u201d makeup and natural-looking skin is also evident on e-commerce platforms, where searches for men\u2019s BB creams and cover cushions have significantly increased. On social media, more male beauty influencers are emerging. While once stigmatized, this is now a sought-after profession.<\/p>\n

With the men’s beauty market evolving rapidly and diversifying in terms of product demand and consumer behavior, several pioneering brands have already carved out a strong presence in this space.
Let\u2019s take a look at some of the standout players leading the way.<\/p>\n

So, Which Brands Are Leading the Men\u2019s Beauty Market?<\/h5>\n\n\n\n\n\t\n\n\t\n\t\n\t\n\t\n\t
Brand<\/th>Country<\/th>Features<\/th>\n<\/tr>\n<\/thead>\n
Bulldog Skincare<\/td>UK<\/td>Focused on natural ingredients, specialized in men’s skincare, eco-friendly packaging<\/td>\n<\/tr>\n
Lumin<\/td>US<\/td>D2C global model, customized skincare solutions, strong minimalist branding<\/td>\n<\/tr>\n
Hanz de Fuko<\/td>US<\/td>Hair styling\u2013focused, known for high-style grooming for men<\/td>\n<\/tr>\n
Horace<\/td>France<\/td>Genderless + minimal + French aesthetic, covers skincare, hair, and fragrance<\/td>\n<\/tr>\n
Disco<\/td>US<\/td>Focus on hygiene and body care, dermatologically positioned lifestyle brand<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n

WITH.C KOREA supports everything from planning global brands\u2019 men\u2019s lines to ODM manufacturing. If you’re considering entering the men’s target market, now is the time to start.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Why Should We Pay Attention to the Men\u2019s Beauty Market Now? Just a few years ago, the word \u201ccosmetics\u201d was almost exclusively associated with women. But today, the landscape of the global beauty industry is evolving.The men\u2019s beauty market is no longer a niche\u2014it’s becoming a key strategic growth driver for brands.So, why is this …<\/p>\n

3 Reasons to Target the Men\u2019s Beauty Market<\/span> Read More »<\/a><\/p>\n","protected":false},"author":1,"featured_media":3836,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[72],"tags":[],"class_list":["post-3831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-k-beauty-business-insight"],"_links":{"self":[{"href":"https:\/\/withckorea.com\/index.php?rest_route=\/wp\/v2\/posts\/3831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/withckorea.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/withckorea.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/withckorea.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/withckorea.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3831"}],"version-history":[{"count":5,"href":"https:\/\/withckorea.com\/index.php?rest_route=\/wp\/v2\/posts\/3831\/revisions"}],"predecessor-version":[{"id":3839,"href":"https:\/\/withckorea.com\/index.php?rest_route=\/wp\/v2\/posts\/3831\/revisions\/3839"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/withckorea.com\/index.php?rest_route=\/wp\/v2\/media\/3836"}],"wp:attachment":[{"href":"https:\/\/withckorea.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3831"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/withckorea.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3831"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/withckorea.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}